Tourism Business Survey Results

Posted on Tuesday 16th June 2020 in General

Tourism Business Survey Results

Thank you to everyone who completed the survey earlier this month. We have had responses from 305 businesses and really appreciate all the input and comments – they are proving invaluable as we plan SSDA,  MBTAG and MTF activity for the coming weeks and months. The feedback we have received will feed into recovery planning, help guide future business support and shape future marketing strategies.

 

Key findings:

Just over two thirds of businesses (67%) have received some financial support through the various grant and loan schemes, however 8% as yet don’t know the outcome of their applications, and 20% have still been unable to claim anything.

The Coronavirus Job Retention Scheme Scheme has been helpful for over a third (37%) of businesses across the region. 67% of those using the scheme will continue to furlough some or all of their staff now it has been extended until October, with 41% planning to bring employees back into the workplace on a part time basis as business start up again. What’s clear is that due to uncertainty about the season ahead in 2020, over two thirds (70%) of businesses currently using the scheme would like to see the CJRS continued further beyond October to help support businesses until the start of the next season.

In the short-term, there is a small level of optimism in the sector with over half (57%) of businesses saying they are more likely than not to reopen this year.  Many businesses (64%) are already adapting – or looking at ways in which they can run their business differently once they are able to open up.

However, nearly a third of businesses throughout the South of Scotland and Midlothian (30%) expressed a lack of confidence about the long-term future of their business with 32% saying they will need further financial support as we come out of lockdown.  Most (47%) anticipate recovery will take between 1 and 3 years

 

The key challenges for all businesses as they start to consider reopening are:

  • Not knowing timings and consequent impact on planning (82%)
  • UK nations working at different speeds and timings (59%)
  • Consumer confidence (58%)
  • Mixed lockdown messaging (49%)
  • Increased cost (47%)
  • The need to reduce occupancy / capacity (41%)
  • Community resistance to tourism (36%)

 

And businesses are seeking clarity and information about how they can reopen once allowed, the key points being:

  • Understanding of new policies to be safe on reopening (75%)
  • Business details that can provide health and hygiene products (35%)
  • Market insight and trends (30%)
  • Collaboration opportunities (28%)
  • Online training and support in getting online / selling online (23%)

 

These final two points in particular will help our immediate planning priorities and we will be sharing these results with our local and national tourism partners. Thank you once again for taking part.

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