Recovery and Re-Opening Plans for the Tourism Industry
Below, please find more resources, details and links to help you with recovery and re-opening now that the tourism industry has dates to work towards. MBTAG will also be circulating a short survey on re-opening, make sure to complete this.
- Brand New Toolkit – Technology solutions for visitor attractions and experiences (please note there are many solutions there for all sectors in tourism) – launched on Tuesday 23rd June -by a small group of experienced tourism professionals have spent the last couple of months looking at how different technologies can help visitor attractions and experiences in Scotland adapt and diversify in a post-COVID-19 world. The result of this research is an interactive toolkit, designed to give inspiration and ideas, as well as recommendations and solutions. The toolkit has been created on a voluntary basis, by people in the industry, for the industry. In addition to case studies to inspire you from across the world, the team have also compiled short, medium- and long-term solutions for attractions and experiences, to suit different budgets. It covers anything from online ticketing and social distancing, to moving content online and creating your own podcast. Should you wish to arrange a webinar with one of the team you can contact them on: Karin Gidlund: firstname.lastname@example.org; Thayanne Scardini: email@example.com; Jemma Reid: JR@eventsandsales.co.uk hashtag #ScottishTourismToolkit via Twitter: @ScottishToolkit or Instagram: @scottishtoolkit
- Communities – Please see a case study released this week to which MBTAG worked with VisitScotland on – please share. Tourism is everyone’s business
- Reopening guidance from UKHospitality for Scotland – all you need to know. Click Here
- Scottish Government Guidelines for reopening – This guidance is for the tourism and hospitality sector in Scotland. It comes into effect immediately – from 18 June 2020 – and extends until further notice. It will be reviewed in line with the regular three-weekly review of lockdown requirements. Click Here
- Good to Go – The ‘We’re Good To Go’ industry standard and supporting mark means businesses across the sector can demonstrate that they are adhering to the respective Government and public health guidance, have carried out a COVID-19 risk assessment and check they have the required processes in place. The scheme is free to join and open to all businesses across the sector. To obtain the mark businesses must complete a self-assessment through our online platform including a check-list confirming they have put the necessary processes in place, before receiving certification and the ‘We’re Good To Go’ mark for display in their premises and online – Click Here for more information
- VisitScotland – I have attached the newsletter from Malcolm Roughead that has come out today which has some great links and information – including the updated Marketing Strategy from VisitScotland. They also have a one stop shop – check list for you as a business – Full details click here ****
- Back to Business Webinar: Restarting the tourism sector which took place yesterday with Riddell Graham from VisitScotland, Anna Miller from Highlands & Islands Enterprise, Jemma Reid – MBTAG and Hugh Lightbody from Business Gateway – You can watch it here – more info will be shared on the MBTAG social pages once we receive the FAQ which you may find useful too.
- Being online – we cant encourage you enough to ensure you have an online presence and to try and ensure your product / business is also online bookable. There are many channels of support to help you with this including www.visitScotland.org , Digital Boost, Business Gateway. The digital world has accelerated due to Covid-19 – everyone now will operate in the digital landscape now more than ever – from booking online, being inspired online, reservations, ticketing etc. Also take this time to ensure you have strong content for social and your website and ensure you too have a listing on www.visitscotland.com
- Other resources – Please ensure you tie in / sign up to an association that is relevant to your tourism business. It really is worthwhile and there is so much support out there.. For example:
- ASSC (Association of Self-Caterer)
- ASVA (Association of Visitor Attractions)
- Scottish Bed & Breakfast Association
- Wild Scotland
- STA (Scottish Tourism Alliance)
- Making sure you ARE listed on the www.visitscotland.com page – it is free to list your business and if you are travel trade ready to ensure you have a listing on that section of the website
- Business Gateway for business support
- Google my business – Make sure your listing is up to date and when you open with your revised opening times.