Posted on Wednesday 24th June 2020 in General
Tourism toolkit launched today providing “Technology solutions for visitor attractions and experiences in a post-Covid19 Scotland”.
As part of a project initiated by DLP (Destination Leaders Programme) on DLP Assembles, a small group of experienced tourism professionals have spent the last month looking at how different technologies can help visitor attractions and experiences in Scotland adapt and diversify in a post-Covid19 world.
The result of this research is an interactive toolkit, designed to give attractions and experiences inspiration and ideas, as well as recommendations and solutions.
The toolkit has been created on a voluntary basis, by people in the industry, for the industry.
In addition to case studies to inspire you from across the world, the team have also compiled short, medium and long term solutions for attractions and experiences, to suit different budgets. It covers anything from online ticketing and social distancing, to moving content online and creating your own podcast.
This toolkit will be rolled out throughout Scotland by the end of June, in a series of webinars and newsletters with key industry partners and associations. The webinars will introduce you to the toolkit and demonstrate how to find the information you are looking for.
The toolkit is hosted on the visitscotland.org website along with details and an introductory video on how to navigate and use the toolkit. CLICK HERE
As the current situation changes on a daily basis, the toolkit will be updated in future with more content, providing new solutions and excellent case study examples, making this the first edition.
Future plans include converting the Toolkit into an interactive web-based directory, and to include other sectors within tourism including events, accommodation, activities and outdoor etc. Please note that even though this version is directed at visitor attractions and experiences, many of the solutions are also suitable to other types of tourism businesses.
Should you wish to arrange a webinar or discuss the toolkit with one of the team you can contact them on:
Use hashtag: #ScottishTourismToolkit
PROJECT PARTICIPANT PROFILES
With more than 20 years’ experience of working in tourism, for some of the most successful tour operators and DMCs in the UK, Karin has spent her time on furlough working on a project to help visitor attractions and experiences use technology to recover from the Covid19 crisis.
Jemma has worked in hospitality, events, tourism, and food & drink for the last 20 years and currently runs her own events business and manages the MBTAG (Midlothian & Borders Tourism Action Group) and the Scotland Starts Here project and marketing campaigns. Jemma has extensive experience in product development, business engagement and destination collaboration, and wanted to put her skills to use to help create this toolkit for the tourism industry in Scotland at a time of need.
After completing her degree in Business Management with HR Management (BA) at Napier University, Thayanne has spent the last few years specialising in contracting and developing visitor attraction and experience products for Edinburgh based DMCs and tour operators, which made her the perfect fit for a project to help tourism businesses recover.
Destinations Leaders Programme (DLP) is an innovative programme, funded by Scottish Enterprise, working alongside the Scottish tourism industry and delivered by Edinburgh Napier University. Based on an internationally acclaimed initiative originating from Australia, the Destination Leaders Programme aims to identify emerging tourism leaders and provide them with the skills, knowledge and networks that they need to become effective destination leaders.
Special thank you to everyone that has contributed and provided information for this toolkit. Full details of thanks are within the toolkit itself.