Scotland Starts Here – Relaunch Campaign

Our relaunch campaign is now live.


We’d love for you to get involved and start sharing our assets to let your customers and visitors know we’re open for business again.

So, we’ve put together a handy guide below – setting out where you can find the shareable materials, some campaign mandatories and the sort of messaging that helps the assets work best.

Any questions at all, just give us a shout.


It’s good to be back!


Campaign Assets

For thumb stopping campaign images, gifs and stories, check our assets below. You’ll find everything you need to get stuck in, so we can all go from strength to strength.


Tag and Hashtag

Every time you post, it would be great if you could tag us too. We’d have some serious FOMO otherwise! 

We see posts that you tag us in directly much more quickly and enjoy re-sharing the best ones on our feed too!


So if you haven’t already, give us a follow.







And please also use the hashtag #ScotlandStartsHere on Instagram and Twitter in particular, to keep the conversation alive and kicking.


Example Posts

Forget about the hassle of packing, exhausting layovers and long treks to get to beauty spots. The campaign is all about showing that a great break is closer than you think.


A great break is closer than you think with @scotlandstartshere! And we’re here to feed you when you arrive! All you need to do is book in advance and we’ll take care of everything else. #ScotlandStartsHere


A stunning staycation with @scotlandstartshere is closer than you think. #ScotlandStartsHere


Why trek halfway across the world when @herescotland guarantees you a great break, much closer to home? We can’t wait to have you back! #ScotlandStartsHere 


Alongside your own posts, we’d really appreciate it if you could share ours too. We will be sharing news and press releases over the coming weeks and months, so you’ll have lots of opportunity to get involved and spread the good word.