VisitScotland Visitor Survey Toolkit
This toolkit provides: An overview of the Scotland Visitor Survey 2011/12, including our methodology, sampling considerations, and the questionnaire we used. • Guidelines for commissioning a visitor survey, including what to include in your brief, research design, methodology and sample. • An overview of how to conduct and manage a visitor survey in-house. • A set of core questions, which we recommend are included in all visitor surveys. These questions follow the set of standardised questions included in the Scotland Visitor Survey.
Using the advice and information in this toolkit will enable your organisation to draw the maximum benefit from your local visitor survey by gathering robust and comparable visitor data.