How can you make the most of the Borders Railway and use it to benefit your business? This guide has been created to help you find out. It is packed with ideas and tips that will give you a competitive edge. It will also help you identify opportunities to drive new custom and enhance the quality of your visitors’ experience.
The youth travel market is growing and is set to dominate future travel. This guide shows why you need to think differently and offers inspiration on how to market yourself to the youth traveller via new technologies and social media.
Tourism businesses with improved accessibility appeal to a wider range of visitors. It’s not just disabled visitors who benefit; it’s families, older people, practically all your visitors in one way or another. Read more to find out what small changes you as a business can make to attract this market to your business.
This toolkit provides: An overview of the Scotland Visitor Survey 2011/12, including our methodology, sampling considerations, and the questionnaire we used. • Guidelines for commissioning a visitor survey, including what to include in your brief, research design, methodology and sample. • An overview of how to conduct and manage a visitor survey in-house. • A set of core questions, which we recommend are included in all visitor surveys. These questions follow the set of standardised questions included in the Scotland Visitor Survey.
Using the advice and information in this toolkit will enable your organisation to draw the maximum benefit from your local visitor survey by gathering robust and comparable visitor data.
As the gateway to Scotland and the country’s most visited destination, Edinburgh and the surrounding Lothians lead the way in delivering a high quality tourism experience for visitors. From fantastic festivals to diverse visitor attractions, tourism in the region generates over £1.5 billion in visitor spend (2015) and supports over 44,100 jobs (2015). Read more..
VisitScotland have seen an incredible couple of years for the Scottish Borders; with the launch of the Borders Railway opening up the region to the global market. With more than one million passengers travelling on the railway during its first year of operation, it’s clear to see the positive impact it’s having on local businesses and events.
Year of Young People 2018 is an opportunity to celebrate the amazing young personalities, talents and achievers that make up Scotland. It’s all about inspiring our nation through its young people’s ideas, attitudes and ambitions. But it’s not only for young people. It’s a chance for people of all ages to join in with the celebrations. Read more to see how your business can get involved in 2018 ‘s themed year.
