Making the Invisible Visible -Accelerating Scottish Borders Tourism

Event Date: Wednesday 27th March 2019

Location: Peebles Hydro Hotel

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Conference 2019 – 27th March 2019

It’s been two years since we last held a Conference for our members. During this time, the management committee have been working hard on how best as an organisation we can help support and grow the tourism industry in the Scottish Borders amidst a number of changes that are happening within our region.

A lot of that has been about looking at our structure and you know we are working on a new strategy for the region and ways in which we can dovetail with our counterparts across the South of Scotland.

A core theme of the emerging strategy is how we tackle the ‘invisibility’ of the Scottish Borders as a tourism destination and it is this that we are making the theme for this year’s Conference:

Making the Invisible Visible

Our Conference will be split into two parts. The morning will feature a number of keynote speakers and during the afternoon you will be able to attend a series of masterclasses, all of which are being designed to help you advance your business and for us all to improve the Scottish Borders tourism offering. Each part of the day will feed into the next stage of our future.

Making the Invisible Visible Agenda and Timings

“Accelerating the Scottish Borders Tourism Industry”
Conference 27th March 2019

9.30 – 10am         Registration, Tea and Coffee

10 – 10.15am       Opening Welcome by Prof. John Lennon

10.15 – 10.30am   Launch of the Brand new tourism App ‘Scotland Starts Here’ – Jemma Reid, MBTAG & Iain McNeil from Learn to Love Digital

10.30 – 10.50am    Stephen Leckie, Crieff Hydro Family of Hotels  and Chairman of STA  – ‘The Big Picture ‘ National overview

10.50 – 11.10am     SBTP ‘Where are we now’ – Will Haegeland, Chair of SBTP

11.10 – 11.40am     Matthew Jackson, Managing Director, National Geographic

11.40 – 12.05pm     Panel Session and Q&A

12.05 – 13.15pm     Networking Lunch

13.25 – 15.20pm     Masterclass Sessions

13.25 – 13.50pm      Session 1 – Product, Place, Passion & Customer Service – Keith Mundell, Johnstons of ElginSponsored by ‘Flow Hospitality

13.55 – 14.20pm      Session 2 – Story-telling, Photography & Blogging by Travels with a KiltNeil RobertsonSponsored by ‘The Union’

14.25 – 14.50pm      Session 3 – Skills & Workforce – David Cochrane, HIT Scotland
 
14.55 – 15.20pm       Session 4 – Digital & Technology
Stephen Whitelaw, Digital Marketing Consultant, Social Media Evangelist and Technology

15.20 – 15.45pm        Afternoon Tea and Coffee & Networking

15.50  – 1620pm        Summary of the day/Masterclasses then Panel Session – How we build visibility, How we target the urban markets

16.20 – 16.30pm – Q&A
16.20 – 16.30pm – Have your say
16.30 – 16.45pm – What’s Next and MBTAG Phase 2 Update

There will also be lots of opportunity for networking and discussion.

Due to a number of conflicting events in early March we have had to change the date of the Conference to Wednesday 27th March. It will be held at the Peebles Hydro.

 

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