Innovation Workshop 2 – Digital Product Innovation

Event Date: Tuesday 27th February 2018

Location: Newbattle Abbey College

Digital Product Innovation WORKSHOP – By invitation – please let us know if you wish to discuss  / attend in order for the booking details to be sent to you.

On Tuesday the 27th February 2018 MBTAG will be working in partnership with  Scottish Enterprise to deliver an innovation workshop on the use of Digital technologies within the tourism industry. This event will allow the tourism industry in Midlothian & The Scottish Borders to understand the opportunities to create a new digital product.

Within the project theme, MBTAG have secured funds to research and develop the use of innovative technologies which can be used within the tourism industry. The aim of the project is to link with Interface, the University sector and Digital Tourism Scotland resources, as well as technology companies and key influencers from within the Tourism Industry to both inform and inspire tourism businesses to use and adapt the latest in tourism technologies

The objective of the workshop is to pull these partners together to provide a platform and space to showcase the latest in the application of new technologies and to help us understand what we need to do to shape the project MBTAG will deliver.

Technology has transformed the travel industry and with every new innovation comes opportunity for the sector to reach more/new customers, simplify and streamline booking and marketing processes, improve efficiencies of back office systems and ensure post-engagement communication with target markets leading to higher potential for repeat purchasing of products and services.

Business Innovation Workshops x 4 in Year 1, & 2 to encourage innovation, collaboration and entrepreneurism.