Digital Tourism Scotland – Booking Online & Inbound Tourism

Event Date: Monday 19th November 2018

Location: John Muir House, East Lothian Council

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Over 80% of UK travellers book their holidays online now, with the figure growing steadily year on year. However, the number of Scottish tourism businesses offering online booking, from accommodation providers to restaurants and visitor attractions, is still lagging behind.

Only 41% of Scottish accommodation providers have an online booking facility and the number is even lower for visitor attractions and activities providers.  In this awareness session we will look at the benefits of online booking as well as comparing a number of different online booking systems covering accommodation, restaurants, visitor attractions and tours/trips.

Agenda

9.30                  Arrival welcome refreshments

10.00 – 11.00   Is Your Tourism Business Online Bookable? – Digital Tourism Scotland

11.00 – 11.30   The Value of Online Booking – giving the example of using Expedia – Expedia

11.30 – 12.00    Inbound Tourism and the benefits of working with UKInbound – UKInbound

12.00 – 12.15    Q&A

12.15 – 1.00      Networking and lunch

Who should attend?

This session is for everyone with a tourism business, including visitor attractions, restaurants, activities providers, tour operators and accommodation providers, who do not have an online booking system and who may be unsure of the benefits of offering online booking.

Important notes:

  • Once registered, you will receive automatic email reminders prior to the workshop as well as as a link to the feedback form on the day of the workshop. In order to receive the link to the slides and any further communication, please give your consent when registering for this event.
  • DTS events are aimed at tourism businesses only who operate on a B2C (Business to Consumer) or B2B (Business to Business) basis. Unfortunately, we can’t offer places to intermediaries, consultants or suppliers of services.
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