Digital Boost: Facebook for Business (Intermediate)

Event Date: Thursday 19th September 2019

Location: Newbattle Library

Click here to book

This workshop is designed for people who want to deepen their understanding of how Facebook can be used to engage with their target audience in order to boost conversions.

Facebook is an increasingly effective tool for reaching target audiences and engaging with them when they are in a responsive mode. People who attend this workshop will learn how to assess whether Facebook is an appropriate medium for them, how to find and refine their audience and to target, create and optimise posts and adverts. The event will also cover measuring the effectiveness of pages, posts and adverts, including through the use of Facebook Insights (a powerful tool that lets you track user interaction), as well as integrating Facebook with websites. You will also gain valuable knowledge about e-commerce, security, compliance and privacy. The ultimate aim is to equip delegates with knowledge that will enable them to use this crucial element of social media to increase sales and solidify brands.

Delegates may wish to bring along their laptops so they can work on their Facebook accounts during the workshop.

This is a ‘DigitalBoost’ event which is funded by Digital Scotland and delivered by Business Gateway.

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    Digital Boost: Facebook for Business (Intermediate)

    Thursday 19th September 2019 @ 10:00 am - 1:00 pm

    Digital Boost: Twitter & Hootsuite (Intermediate)

    Thursday 19th September 2019 @ 2:00 pm - 5:00 pm

    The STA Autumn Conference and AGM 2019

    Monday 7th October 2019 @ 9:30 am - 5:00 pm

    Digital Boost: Pinterest, Instagram and Photography for Business

    Thursday 24th October 2019 @ 2:00 pm - 5:00 pm