Digital Tourism Scotland

Digital Tourism Scotland

Do you want to learn how to use digital marketing and technology to benefit your tourism business? Or perhaps you’re looking for straightforward advice on the subject that you can put into practice? You’re in the right place. We offer online and face-to-face advice for all levels that’s not only practical but will help you save time and money.


Technology has transformed the travel industry. With every innovation comes a new opportunity for businesses like yours to strengthen customer relationships, drive profits and free up precious time. We’re here to help you understand and take advantage of your digital marketing options with clear, practical advice on everything from search engine optimisation to social media. Scotland’s an unforgettable destination with so much to offer, we’ll give you the tools to show the world.

Why ‘digital’?

Did you know that 90% of travellers research their holidays online and 80% book their holidays online? Digital channels play a huge role in the visitor experience. From dreaming up their ideal trip to sharing it, good digital marketing is essential for any business looking to get the attention of today’s visitors. Having a firm grasp of new technology and being able to use it to its full potential is such a powerful way to save precious time, increase efficiency and, all importantly, grow revenue.

Our Expertise

Digital Tourism Scotland is a partnership that’s made up of seven organisations; Business Gateway, Scottish Government, Highlands and Islands Enterprise, Scottish Enterprise, Scottish Tourism Alliance, Skills Development Scotland and VisitScotland. We understand that time and money are two precious commodities for businesses like yours and together we offer a wealth of tourism and business-based insights that reflect this – so you’re definitely in good hands.

More Resources

Whether you’re just starting to take your first steps into the world of digital marketing or have already embedded digital marketing activity within your business then you’re in the right place to discover something new. Learn in your own time, at your own pace, with our topics library. It’s home to a huge amount of knowledge that’s specifically geared towards helping Scottish tourism businesses brush up on their online marketing skills – and all minus the jargon.

Upcoming Events

Outside of our online information, we also offer face-to-face advice and learning. Take a look at our events section for a whole host of seminars, one-to-one surgeries, workshops and more… all tailor-made to help you develop and practice the most effective digital marketing techniques. To see the events programme please click here Digital Tourism Scotland Events


Should you require any information, would like to find out how you are placed digitally or would like to climb the digital ladder please check out the DTS website for more information.  DTS Website – Click Here